Gopika Sarees
Brief About The Project
The spatial program at Gopika Saris was geared to making the customer feel special — irrespective of the value of his purchase. To this end, the product display was maneuvered to create an air of exclusivity by doing away with shelves and putting in minimal display — creating an air of exclusivity akin to that seen in high-end studios.
The other tack was to enhance the shopping experience by making the often long-drawn process as comfortable as possible — ergo the special lehenga section that allows the customer to be seated at this table whose inclined top allows the intended purchaser to be examined. The color scheme deliberately leans towards the neutral, to let the brightly colored merchandise be the hero.
Small seating arrangements throughout the store make the task of shopping very comfortable at Gopika Saris. The striking display borrows from traditional motifs, albeit in a restrained fashion. Minimal product display does great justice to the beautiful ethnic wear. But should you want to see more, the saris are brought out from the store to the shop floor on mobile units — creating the feel of an exclusive studio rather than a ’shop’.
Fact File
- Client Name: Mr. Chiranjeev Bajaj
- Project Name: Gopika Sarees
- Project Type: Commercial
- Location: Aurangabad, India
- Scope of Work: Interior
- Completed: 2017
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